![]() Musk began a mass unbanning of previously suspended Twitter accounts, including members of the far-right and users who’d shared misinformation. Rolling layoffs at the company continued. Despite several days of fervent attention to the reports, they revealed little new information about the company and its former leadership. Photo illustration: CNN/Joel Saget/AFP/Getty Images/Adobe Stockĭecember brought us the start of the so-called “Twitter Files,” a series of reports from independent journalists whom Musk hand picked to look through select internal Twitter documents. Musk also restored former President Donald Trump’s Twitter account following an unscientific poll of his followers, but said he wouldn’t bring back conspiracy theorist Alex Jones. We will keep what works and change what doesn’t.”ĭuring that same month, Twitter launched its first iteration of paid verification to almost immediate chaos. The same day, he tweeted, perhaps prophetically: “Please note that Twitter will do lots of dumb things in the coming months. On November 9, Musk held a Twitter Spaces call to plead with advertisers to remain on the platform. In the days following Musk’s takeover, some of Twitter’s biggest advertisers also began pausing their spend on the platform over concerns about the layoffs, what Musk’s “free speech” vision would mean for content moderation and general uncertainty about the company’s future. Later in the month, he conducted a second round of layoffs by asking remaining employees to commit to working “extremely hardcore,” and cut those who didn’t. Within days of taking over Twitter, Musk ousted many of its top executives and then laid off half of the company’s staff via email, including employees in key departments such as ethical AI, communications, search, public policy, curation and platform wellness. Photo illustration: CNN/Ludovic Marin/Pool/Reuters/Alain Jocard/Mandel Ngan/AFP/Getty Images
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